NEWSPAPER vs SOCIAL MEDIA                

  

          How many of us read the newspapers daily?

In just more than half of People (54 percent) read a newspaper during the week, somewhat more (62 percent) on Sundays, and the number is continuing to drop.  Overall, some 55 million newspapers are sold each day, 59 million on Sunday. At the same time, the number of newspapers in the country has been on a steady decline for even longer,  however, even the boost from a growing population was not enough to maintain how many newspapers were sold each day, ropping nearly 1 percent a year for now two decades to 1,457 in 2002.

WHY NEWSPAPER IS IMFORTANT TO OUR DAILY LIFE?

  Newspaper is an important part of our life, it’s not looking that much important after digital evolution but people who know its importance still buying and reading.  And according to the Wikipedia India is the biggest newspaper market in the world and over 100 million copies sold each day.

                          "Importance of newspaper for students".

Students can get various benefits from newspaper reading. Such as newspaper increase the vocabulary. English learners can increase their vocabulary from the newspaper.Even economic students, Hindi language students, political science students and students of various subjects can find new words, use of words from newspaper according to their interests and subjects.For example, it’s great for economics students to learn “economic page on the newspaper, where political science and Hindi language or literature students can read editorial page.Newspaper reading not only benefits students in their subjects but also improve the general knowledge and knowledge of culture and trends in various parts of the country.More than this, career pages, career point, jobs/career etc. are weekly published pages on a newspaper that helps students to learn and get knowledge about various jobs, exams and career-related issues.

                         "Importance of newspaper for Job Seekers"

 Often private companies and government department, recruitment agencies use newspaper a prime source for job advertisements and news. That’s why it’s important for job seekers to remain updated about the current government and private sector job opportunities.In India, there is a special newspaper and weekly publications such as classified page, job & career, career point and employment newspaper.If job seekers read a variety of newspaper in a month in a public library or at home then it will help them to acquire new information, knowledge and data that can help them in competitive exams and interviews. That’s why newspaper or ePaper is an important thing to streamline in the day.

                         " Importance of newspaper for teachers "

News on newspaper impact on people differently. Some use the news as a part of political issues, some use as lessons, some us a general knowledge and some find it funny or subject of joy.But only teachers can understand why it’s happening such as if there are financial crises in the country then only economics teachers, professor or expert can understand. They can use this information to guide students. And they can show the methods and ways to handle economic conditions in various situations. And students can learn more about the details that are impactful from teachers rather than news anchor or reporter or politicians.That’s why I think if teachers read the newspaper then they can update and make students future proof or train them to handle future economic, social and personal problems in best possible methods.It’s because they are expert in that subject, they know why something is happening and what will be the best solution so that kind of things never happens again.Such as if there is news on black money on newspaper then teachers can teach students how black money affects society and country negatively. You can say that today, students can learn on the internet.But remember that on the internet people do the analyses based on their situations or knowledge. And in classroom teachers do the analysis based on classroom goals.The goal is a reason. Teacher’s goal is to make students powerful and knowledgeable and on the internet publisher goal is the make something viral and earn money quickly.That’s why I think newspaper reading is the prime practical source of information for students. And if students are not aware of the current activities happening in the country teachers can update students with proper methods.If they understand about the news from teachers they can understand the news better. Else most of the news can impact on students negatively.

What is the importance of social media in our daily life?

      "Social Media as General Purposes"

· Data, information can be exchanged easily

· Helps in conversation around the world

· Information can be sent to a large number of people

· Money can be saved by using WhatsApp over SMS

· May helps in avoiding boredom

· Small/local businesses may expand over website

· Social media is also important for job searching or about to dive into your fie

  "Social Media for Spreading Online Business"

Social Media Marketing is a process of gaining customers attention and traffic for a business to build and increase brand presence throughout the Internet. According to HubSpot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. The focus of the marketing activity is located within the social media networks themselves in Social Media Marketing.

Social Media Marketing generally tends to focus on two main objectives:

· It is used for brand awareness

· It is used for customer retention or satisfaction

WHY IS THE SOCIAL MEDIA NEED ALL PEOPLE?

Social Media can help all people even not using the newspaper and even they not watching TV. And by using Social Media it can help all Student like there homework,projects research.

It is the most important for nowaday because of this many porposes to use .

Now Social Media is now so  important.

Using Social Media for Personal Use.

Social media’s big draw is that it is a quick and easy way to connect with friends and loved ones. You can share exciting news about your life through statuses, pictures and videos. Or you can share details about your day, basically you can share anything you want about your life. For family living miles away, it gives them a chance to feel like they are a part of your life without a plane ticket or long-distance phone calls. Probably the best social media platform for this purpose is Facebook. This particular site combines statuses, photos, video and more, being the optimal site for sharing your life with others.

Using Social Media for Business.

When it comes to your business, it is important to be on as many social media sites as possible. These sites offer many different options to share information and have different users on each one. As a result, the more sites your business is on, the more eyes will see it. As mentioned before, there are different benefits to different sites, and it is important that you are comfortable using each one.

  

• Facebook
• Facebook allows users to get to know your business more intimately. You can communicate through status updates, photos, messages and more. The key to being successful with Facebook is interaction. If patrons post a question on your page, respond! The more you respond and interact with the people who “Like” your page, the more they will talk about your business to others and share your page, getting you more “Likes.” Of course, interaction isn’t the only thing that will get you noticed. You have to tell your followers what is going on with your business: update them with statuses, photos, links and more. If you provide useful information to your followers, it will make them want to engage with you more. For those unfamiliar, it might be overwhelming at first to start up a Facebook page.
• Twitter
• With Twitter, you can share news and updates about your business quickly. Like Facebook, it is important for you to interact with your followers. It also gives you a chance to find like-minded people through hashtags, which were mentioned before. If you are tweeting about Tedx, you can hashtag it as #Tedx and your tweet will be put in any searches with ‘Tedx’ in it. Using hastags this way can help not only other people discover you, but help you discover people who are talking about the same topic. You can interact with them through this method and hopefully find new fans and followers of your business. Like starting off with Facebook, creating your first tweet and gaining followers can be daunting. Twitter has 465 million users and it can also be overwhelming when deciding which accounts to follow for your page. Of course, you want to find accounts that relate to your business and give you news and updates that fit with your interests.
• Instagram
• Instagram is a great show-and-tell social media tool. Like Twitter, it utilizes hashtags to make it easier for like-minded people to discover your business and follow you. This social media platform is great for those in the retail business because you can use it to show off new arrivals. Own a bakery and want to fill your account with decadent pastries and desserts? Take photos of goods baked fresh that day and post them online with the appropriate hashtags. Own a boutique and have new arrivals for spring? Fashionistas scour Instagram daily in order to find new styles and brands. Put your new arrivals out there and tag them to get people’s attention. Like Twitter, the more you use hashtags, the more you will be able to find people with similar interests who are also in your field. You will be able to network with people in your town and all over the world.
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How many of us visit a social media platform each day?

Worldwide, there are over 1.55 billion monthly active Facebook users which is a 14 percent increase year over year.  Total number of Facebook daily active users are 1.038 billion. On Twitter, there are 100 million users that login daily. Pinterest has 47.66 million unique visitors from the United States alone in July 2015. Instagram has over 400 million active monthly users, with 75 million visiting daily.